The Prudential interview
<p>I&#8217;ve spent a lot of time and effort since 1997 developing effective propaganda tactics for<br />
reaching the business world on behalf of the hacker community &mdash; among other things, by<br />
popularizing the term &lsquo;open source&rsquo;.  If you want to grok how this is done, read<br />
my October 15 <a href='http://www.catb.org/~esr/writings/prudential.html'>interview</a> with a bunch of Prudential Securities investors.</p>
<p>Pay attention to style as well as content.  This is the language you have to learn to speak<br />
to reach the people who write big checks. It&#8217;s not very complicated, if you just bear in mind<br />
that these people are obsessed with two things: <b>risk management</b> and <b>return on investment</b>.  As they should be &mdash; it&#8217;s their job.</p>
