9 lines
834 B
Plaintext
9 lines
834 B
Plaintext
The Prudential interview
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<p>I’ve spent a lot of time and effort since 1997 developing effective propaganda tactics for<br />
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reaching the business world on behalf of the hacker community — among other things, by<br />
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popularizing the term ‘open source’. If you want to grok how this is done, read<br />
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my October 15 <a href='http://www.catb.org/~esr/writings/prudential.html'>interview</a> with a bunch of Prudential Securities investors.</p>
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<p>Pay attention to style as well as content. This is the language you have to learn to speak<br />
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to reach the people who write big checks. It’s not very complicated, if you just bear in mind<br />
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that these people are obsessed with two things: <b>risk management</b> and <b>return on investment</b>. As they should be — it’s their job.</p>
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